a business advisory group

welcome to a personalized firm for companies who want to win.

why work with i2o…

“anyone can tell you what you want to hear. i2o tells you what you need to hear.”

Since 2010, we have partnered with publicly traded companies, and family owned businesses, from start ups to fortune 500’s and wall street firms too.  Our collaborations have enabled our clients to achieve brand relevance, differentiate against the competition, enhance organizational performance, improve margins and accelerate growth.

what we do…

“opportunities are not created, but rather uncovered.”

Based upon today’s market realities, we provide thought provoking insights along with the advice on how to benefit from them. As far as tomorrow’s opportunities our unparalleled foresight and understanding of the market dynamics enable us to create compelling individualized strategies.

who we are…

“what sets you apart is what can make you valued.”

our services…

“expertise is more than just knowledge, it’s knowing how and when to use it.”


  • brand relevance
  • market- driven innovation
  • revenue growth
  • paths to market
  • new product and services
  • customer experience
  • organizational performance
  • market disruption
  • acquisitions and mergers
  • compensation models


  • growth initiatives
  • transformational guidance
  • interim management
  • organizational acquisition
  • sales force training and deployment
  • acquisition integration
  • management and succession transition

our work…

“growth comes from understanding the market’s unmet or underserved needs.”

a fortune 500 company

competitive analysis
price optimization
new revenue sources
paths to market
brand execution

i2o was engaged by the corporate management team to uncover market and margin opportunities for one of a division’s leading commodity product categories without disrupting its traditional distribution model. Additionally once the opportunities were quantified, to develop a “go to market” strategy including leading the implementation team.

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a multigenerational family business

market insight
acquisition advisement
brand refreshing
customer experience
new product and services
sales force structure and deployment

The second and third generations of a family owned business initially charged i2o to use market driven data and the understanding of the current trends to foresee opportunities to increase relevance and secure a future in their market segment.

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some of our clients…


why work with i2o?

the better question is, why not…